How Black Voters Matter is Driving Voter Turnout in Key 2024 States

Black Voters Matter, a nonpartisan organization focused on mobilizing Black Americans, is ramping up efforts ahead of the 2024 election. The group has announced a $15 million campaign to increase voter turnout in critical battleground states like Georgia, Michigan, North Carolina, and Pennsylvania. This mobilization effort will include a wide range of activities like radio ads, bus tours, and on-the-ground canvassing, all aimed at energizing Black voters and getting them to the polls early.

Who Is Black Voters Matter?

Founded to empower marginalized Black communities, Black Voters Matter works to increase the political power of these groups through year-round civic engagement. Their mission is not just about getting people to vote on Election Day but about fostering lasting political involvement. The group focuses on supporting local organizations and building a strong voter base in both urban and rural areas.

What Does Black Voters Matter Stand For?

On their website, Black Voters Matter emphasizes five core beliefs:

- The key to change lies in supporting local infrastructure and leadership.

- Civic engagement is a year-round effort, not just during elections.

- All communities matter, including those in rural areas and small towns.

- Messaging should connect authentically with voters' issues and aspirations.

- The leadership of Black women must be recognized and supported.

These principles guide their approach to voter mobilization, ensuring that their efforts resonate with the communities they serve.

Why Are They Influential?

Black Voters Matter has become a powerful force in American elections by focusing on Black voter turnout, especially in swing states. In close races, even a small shift in voter engagement can have a significant impact on the results. The group uses a combination of canvassing, billboards, radio advertisements, and concerts to energize voters in a meaningful way.

With both political parties seeking to boost support among Black voters, especially as enthusiasm for the current administration wanes, the role of groups like Black Voters Matter is more important than ever.

What’s Next?

In the weeks leading up to Election Day, Black Voters Matter will intensify their efforts, with a concert series starting in Atlanta and continued outreach to both large cities and overlooked rural communities. Their goal is to not only turn out voters but also to inspire them to encourage others to vote. By focusing on early voting and making sure every eligible voter has the opportunity to cast a ballot, the group aims to play a crucial role in shaping the 2024 election.

Ultimately, Black Voters Matter’s mission is about more than just one election—it’s about empowering Black communities and ensuring they have a voice in the political process year after year.